Fashion Lifestyle Blog


SMG Life is a lifestyle and fashion blog for the international clothing brand SMG: Still Moving Under Gunfire.
We developed a platform for the brand to share their new products as well as showcasing the daily happenings of the fashionistas/team associated with the brand.

The brand was established by Singaporean artist JJ Lin who also models and represents the brand.
The brand’s concept is to “remind us of the endless daily wars we must fight in our lifetime against negative adversities that can so easily “smudge” our life’s canvas. The brand states boldly for all to still move, despite being under “gunfire” with the hope, faith and strength to conquer all adversities that constantly try to “Smudge” our lives in this modern society.”

With store locations in Singapore, China and Taiwan, it is a growing brand that is making it’s mark in the Asian fashion industry.